Henkel’s trendy göt2b hair styling brand has recruited Paul DelVecchio, aka DJ Pauly D, to create a limited edition product line. The agreement is for an exclusive two-year brand partnership.

Pauly D rose to fame on MTV’s reality show, Jersey Shore — and is most known for his well-gelled hair. The show premiered in 2009, and he quickly became a fan-favorite due to his infectious personality, witty sense of humor, and signature blowout — perfected by göt2b glued products.

Martha Dzwonkowski, Brand Manager at Henkel, says, “We are so excited to work with Pauly D. Not only has he been using our glued products for years, he also embodies the göt2b brand ethos of self-expression through his passion for music and creating art. We are looking forward to an inspiring and energized collaboration.”

Pauly added, “Excited to partner with Henkel’s göt2b brand and create my own limited edition hair styling products, as you know I take my blowout very seriously, so I am excited to be working with a brand that shares my same vision.”

Pauly D will be göt2b’s official brand ambassador and will be working in partnership on digital and social brand activations.

The product line will feature exclusive Pauly D artwork on the packaging.